Start Me Up! by Sonia Williams

Author:Sonia Williams
Language: eng
Format: epub
Tags: Business & Economics/Entrepreneurship
ISBN: 978-1-921497-63-6
Publisher: Exisle Publishing Pty Ltd
Published: 2008-12-31T16:00:00+00:00

54. Laundry/ironing service

If you don’t mind getting a bit hot and steamy and find ironing relaxing, this business could be for you. An ironing service saves customers valuable time and resources. You could approach a number of large blocks of units or apartment complexes and offer the residents discounted group rates. Including pick-up and delivery would make your service even more appealing. You could also specialise in using certain types of detergents and fabric softeners, from low-allergenic organic formulations to speciality scents.

Getting this idea off the ground is as much about word-of-mouth as it is about persistence and determination. It will take time for the word to spread among the friends of your clients that your services exist; however, once the secret’s out you will soon find the referrals flood in.

Don’t be afraid to promote your business. I recommend you try to crack the social clubs of the larger corporations. Such clubs are more likely to promote your business if you offer their members a discount. Similarly, you could appeal to potential customers through childcare centres. You would need to speak with the owner of the centre to identify the best way to communicate your marketing message to the career mums and dads who drop off their children.

Because there are low margins in a laundry and ironing service, it is wise to contain your marketing efforts to an accessible location. If you have to travel to pick up clients’ clothes, you will soon find your profit margin is absorbed by travel costs.

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